marketing consulting

Market sizing, predictive modeling, driver analysis

One-off and on-going systems to test and enhance new products/services

Ascertain success of new product launches or product line extensions including take rate, pricing, packaging, product sourcing and cannibalization

A comprehensive set of tools to enable the management of individual brands and their impacts on the master brand

Understand how your customer makes decisions on purchase of your products/services and how they use these products/services

Hypotheses-driven, strategic targeting of segments to identify new opportunities, white space, trends, new brand positioning, product development, long-range planning

Message testing using one of Phoenix MI's many customizable analytical approaches

Understand the direction of your market, what is happening now, why it is happening, where it is going, and how it will impact your business

Understand what is driving customer satisfaction in your markets, how you are performing and how to positively impact that satisfaction

Forecast attendance for new or renovated theme parks, observation decks, science centers expositions and other entertainment venues

Understand the optimal price for your services and how it will impact sales

Understand the combined impact of the 4Ps; (product, pricing, placement, promotion changes) in driving velocity to purchase